The Golden Heart Fund

When the camaraderie and routines go away, professional athletes often experience uncertainty, loss of identity, and financial strain. Additionally, the physical toll of the game often causes chronic health challenges.

The Golden Heart Fund is a player-led support network supported by fans like you. Guided by the ethos of the Faithful, The Golden Heart Fund provides comprehensive support to 49ers after their football careers end. We not only supports our athletes — but their immediate families as well.

Our three-fold approach includes:

Funding Dire Needs
• Allocating grants for financial support

Providing Benefits Concierge Services
• Helping players navigate and claim their benefits

Fostering Post-competitive Development
• Career development
• Counseling
• Community

All donations help connect former 49ers to a player-led community where alumni support one another in navigating the challenges that come with life after football. 

navigating the challenges that come with life after football.